Chances are if you own a business you know that getting a real website, that’s all yours, is a huge milestone. It’s a moment in every entrepreneur’s life that makes it suddenly feel real. Like you have your life in order and your business is finally coming together.

Now, not to be a party pooper, but If you’re thinking about paying the big bucks for a website but haven’t invested in your branding, I’m going to ask that we take a moment to pause and hear me out for a minute. I want to go through this together, saving you money and a potential headache down the line.

Oh, and just so you have complete confidence in what I am about to tell you, check out this case study where I increased a client’s inquiries by 94% with a website refresh after they rebranded. Read More →

If you’re growing, designing, or selling flowers, you already know how special they are. Flowers have an incredible way of making people feel something, whether it’s joy, nostalgia, sympathy, or connection. However, if your business isn’t getting the attention it deserves, or if the right people aren’t finding you, your brand might not be doing its job.

Branding isn’t just about a nice logo or a cohesive Instagram grid (though that helps). It’s about making your business easy to recognize, easy to remember, and impossible to ignore. So, if you’ve been relying on word-of-mouth or posting whatever feels right in the moment, let’s talk about a few ways to make your floral business stand out.

If you’re a business owner, you’ve put in hard work, late nights (and maybe a few tears) to build something you’re passionate about—whether you sell products online or offer a service focused on serving and helping others. I’ll bet you’ve invested lots of time, energy and money into making your businesses look good.

You’ve spent hours in Canva, or maybe bought templates that are the perfect vibe of your business. But here is the problem: new templates can’t fix bad branding. Yes, being unclear in your brand and messaging is why you open a new Canva file and feel unsure of what you should be saying or who you’re saying it to.

Beautiful aesthetics can only do so much heavy lifting in your business. Let me explain why strategic branding provides clarity in your messaging and will completely change how you show up (and connect with the right people - making you more money).

Let’s be honest—how many times have you scrolled through Pinterest or Instagram, saved a post for “inspo” thinking it would be perfect for your business?

We’re all guilty, myself included but here is the problem: popular content on Instagram gets shown to more people since the algorithm prioritizes content with high engagement, meaning many people end up seeing and being inspired by the same trends.

Let’s be honest: keeping up with design trends can feel overwhelming—one minute you love beige, and the next you’re pinning all the maximalism inspo. But don’t worry; I’ve sifted through the noise to bring you the design trends worth your time this year. Spoiler: they’re exciting, slightly nostalgic, and perfect for giving your brand a little edge without losing its it’s foundation.

Now, a little note on trends. I’m a firm believer that design trends should never dictate your core branding. Trends come and go—this is the fourth blog post I’ve written on design trends, and they change drastically every year. Your brand design choices should be guided by your audience, strategy, and research—not by what’s currently popular.

That being said - there’s a time and place for fun trends (only if they suit your brand and messaging). They’re a great way of showing your audience that you notice industry trends. Social media posts, seasonal campaigns, and limited edition releases are safe ways to play with design trends without straying far from your core branding.

Here’s what’s happening in branding for 2025 (and how you can use it to make people fall in love with your business).

Alright, story time.

Two years ago I got my dream car—a Mini Cooper. I decided to go for a drive, with my husband and dog in the new (tiny) car. If you live in Edmonton, you know what’s coming: the potholes here put Marianas Trench to shame…

Let me set the scene: a dingy classroom that reeked of B.O, learning about firewalls and computer security. That was my first day of post secondary.

Long before I knew anything about branding, my dream was to work at a ~trendy~ tech startup. I enrolled into a web development program at my local post secondary and showed up on the first day, bright eyed and bushy tailed.

We all know that marketing is vital for any thriving entrepreneur or small business. Yet, it often the first thing to get neglected when we’re busy (I’m guilty of this too). When you take a step back, do you feel proud to market yourself or do you die inside every time someone pulls up your website? If that’s the case it might be time for a change.

Unsure if it’s time for you to make the investment? Let’s walk through some signs it’s time to find a creative partner for your business.

Something that isn’t talked about enough in entrepreneurial and solopreneur circles is brand strategy. I am talking about going beyond logos and fonts and getting into the weeds about who your business is for and how you’re going to connect with them.

When you make the shift from fumbling around in design programs trying to DIY your brand to investing in a strategic plan for your business, several transformative things happen. This move towards strategy, particularly in branding and web design, can profoundly impact your business’s trajectory, reputation, and overall success. Let’s explain how it works:

We've all been here. In challenging times, businesses often feel the squeeze. It's a period when spending might tighten, consumer behaviour can shift unexpectedly and cutting corners to save costs seems more and more appealing. Recognizing this can help us prepare and adopt a brand strategy to ensure our businesses remain resilient and responsive.

The TikTok kids these days are all about their ‘aesthetics’ but they may be onto something. Modern entrepreneurs are now challenged with growing an online presence, and a personal brand is a way to stand out amongst the noise.

Diving into the world of DIY branding can be both exciting and overwhelming, especially when you're determined to have your brand stand out in a crowded market. In our latest blog post, we share three actionable tips to polish your DIY branding efforts, making them look not just professional, but uniquely 'you.' From the strategic use of brand colors to the wise selection of fonts and templates, we guide you through the essentials of cohesive and compelling design. Whether you're committed to doing it yourself or considering the leap to professional design services, these insights will set your brand on the path to recognition and success. Join us as we explore how simple adjustments can transform your brand's visual identity

We’re only three days into 2024 but we’d be lying if we said we weren’t already excited with what this year has to offer for design trends. This year, we're seeing a fascinating mix of new and nostalgic elements in design. Trends like the return of natural materials and the rise of vibrant fluorescent colours are shaping how we approach creative projects. In this post we'll go through these trends, understanding how they can enhance and influence design in your business.

Do you ever wonder why design feels like a hefty investment? Here's the unfiltered truth: designers don't just take your money; they make you money. Design is a crucial component of your business’s marketing, and cheaper isn’t better (we know this, right?) Let's dive deeper into the why.

In today's competitive business landscape, small businesses need every advantage they can get to stand out and thrive. One often-overlooked secret weapon is a great design partner. At Kind Design Studio, we understand the power of visually appealing content, and in this blog post, we'll explore how strategic graphic design can have a significant impact on your small business's bottom line.

They say the truth will set you free, so we wrote a blog post that highlights five things that could be hurting your business's growth. The good news is that with a few small tweaks, they can all be fixed and we're always here to help.

If you will let me get nostalgic for a moment… reflecting back to when I was just a baby designer starting school. I was so excited to jump right into drawing and designing. I had my new markers and pencils ready - let's go. Imagine my surprise when there was 0 drawing, and I had to write papers on theory and do exams on letter forms. Uhh.. I thought designers just have fun and make things look good? Nope, that's not the case. Here are the ways that graphic designers use psychology daily in our everyday work.

Launching a new business is an exciting (and scary) endeavour that requires a lil' bit of strategic planning and a lot of attention to detail. In today's *aesthetic* driven world, having unique, well-designed materials is essential for developing an impactful brand presence that leaves a long-lasting impression on your audience. To have a successful launch, here are our top five design items that we believe every business, small and large, should incorporate into its marketing arsenal before the big launch day!