Your Pinterest inspo is cute, but will it really help your business grow?
Let’s be honest—how many times have you scrolled through Pinterest or Instagram, saved a post for “inspo” thinking it would be perfect for your business?
We’re all guilty, myself included but here is the problem: popular content on Instagram gets shown to more people since the algorithm prioritizes content with high engagement, meaning many people end up seeing and being inspired by the same trends.
Pinterest is good for finding inspiration, but it’s important to remember that inspiration alone doesn’t make a strategic brand. While it’s easy to pin designs that catch your eye, creating a brand that truly supports your business requires more thought and intention.
Why Pinterest Inspiration Isn’t Enough
Your Pinterest board might be full of beautiful ideas, but those ideas aren’t always tailored to your business. They usually reflect trends or aesthetics without considering what your business actually needs to connect with the right people. A strong brand goes beyond visuals to communicate clearly, build trust, and make it easy for people to choose you.
Slow down and ask yourself these questions:
Before completely reworking your brand, take a moment to ask yourself:
What do I specifically like about this design? Is it the colour palette, fonts, or overall style?
Would this make my ideal customer or client stop and take notice?
Do I like this because it’s trendy or because it aligns with what my business stands for?
Does this design reflect my expertise, values, and message?
What’s the meaning behind choosing this creative direction?
These questions help you move from simply liking a design to understanding how it fits into your business’s bigger picture.
The Balance Between "You" and Your Customers
We always want our businesses to feel aligned, and like "us". But it’s also super important that you keep your community at the front of your mind.They’re the ones who need to understand, connect with, and ultimately choose your business.
What Makes a Strategic Brand?
A strategic brand:
Is designed with your business goals in mind.
Connects with the people you want to reach.
Effortlessly reflects your expertise, values, and message in an authentic way.
Stands out in a way that’s true to your business.
Builds trust, making it easier for people to choose you.
When your brand is intentional and strategic, it doesn’t just look good—it works hard for your business.
Let’s Create a Brand That Works for You
If you’re ready to go beyond inspiration and create a brand that feels true to you and connects with the right people, I’d love to help. Download my pricing guide to learn more about how we can work together to bring your dream business to life.
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