one of a kind, just like you

design services for businesses ready to confidently grow and attract the right people

You don’t have to sacrifice your precious time (and sanity) to create a brand that truly reflects your business.

because investing in strategic design will help you grow your business way better than piecing it together yourself.

If you’ve been trying to piece your brand together and it still doesn’t feel right, it’s probably time to try something different. Something bespoke with every element carefully chosen with your business goals in mind.

Below is an overview of my services. Every business needs something a little different, and that’s exactly how I approach things. My packages outline the deliverables and investment, but during our discovery call, we’ll figure out what makes the most sense for you. From there, I’ll create a custom proposal tailored to your project.

Branding | websites | collateral | my process | FAQ

the promise

by the time we’re done, you won’t just have a brand that looks good. You’ll have a business that feels put-together, recognizable, and makes growing effortless.

branding

branding

the kind & confident brand strategy

Brand strategy and identity for businesses serious about growth and looking for an in-depth process that delivers exceptional results.

Your business isn’t one-size-fits-all, and your branding shouldn’t be either. I’ll guide you through a brand strategy workshop where we’ll uncover what makes your brand unique and translate that into a curated visual identity that has your story woven into every detail, making your brand truly one-of-a-kind.

At the end of our work together, you’ll not only have a beautiful brand but also the clarity, confidence, and strategic foundation to step into the next stage of your business.

If you’re looking for a more simplified brand identity without the full strategy process, explore The Aligned & Authentic Brand for a beautifully designed visual identity.

  • 🌼 You’re excited about a highly conceptual, elevated, and strategic brand process that delivers one-of-a-kind results

    🌼 You’re ready for a collaborative deep dive into your business that reveals new insights and opportunities

    🌼 You want a brand that reflects your expertise and positions you as a leader in your industry

    🌼 You’re looking to attract larger, more profitable clients or customers

    🌼 You want to hire a team who can’t wait to work for you, who are fully on board and aligned with what you do

    🌼 Your goals include becoming an industry leader, securing funding, or pitching to investors

  • Brand Audit & Strategy Workshops

    An in-depth brand strategy workshop where we’ll audit your current business and uncover your unique positioning and opportunities

    Curated Visual Identity

    Brand direction mood board

    Brand direction presentation

    Logo suite including type mark and icon logo

    Custom colour story and font selection

    Social media launch graphics

    Brand Foundations

    Assorted logo files for versatile use

    Brand rationale explaining the intention behind your brand

    Detailed brand guidelines covering brand strategy, typography, logo usage, imagery guidelines, and colour codes

    Elevated Client Experience

    Your own private client portal for easy access to files, communication, and feedback

    Frequent checkpoint meetings to ensure we’re always on the same page

  • The investment for this service starts at $7,000.

    A bespoke quote will be created for you based on your unique business goals and will provided after completing the discovery process.

the aligned & authentic brand identity

A polished and cohesive visual identity that feels like you (clear, confident, and aligned) so you naturally attract the right people without having to work so hard.

This experience is for business owners who want a polished and professional look without the complexity and timeline of a full-scale brand strategy process.

We begin with a thoughtful exploration of your business then craft a cohesive and visually compelling identity with your personality woven into every detail. Each element is intentionally designed to support your business and make showing up feel effortless

  • 🌿 You are starting your business and want a professional and intentional brand from day one

    🌿 You are ready for a refresh because your current branding no longer reflects the quality of your work

    🌿 You want a cohesive and polished look but feel stuck on how to create it

    🌿 You’re looking for a bespoke brand that has more depth than templates provide

  • Brand Workshop

    An in-depth briefing workshop where we’ll dive deep into your business and you’ll gain an entirely new perspective you hadn’t considered before.

    A Curated Visual Identity

    Brand direction mood board

    Brand Direction Presentation

    Typemark and icon logo

    Custom colour story and font selection

    Social media launch graphics

    Brand Essentials

    Assorted logo files for versatile use

    Brand rationale explaining the strategy behind your brand

    Brand snapshot with guidelines for typography, logo usage, and colour codes

    Elevated Client Experience

    Your own private client portal for easy access to all files and communication

    Frequent checkpoint meetings to ensure we’re always on the same page

  • Investment for this service starts at $3,700.

    A customized quote will be created for you based on your unique business goals and will provided after completing the discovery process.

branding add-ons

Customize your brand package with beautiful brand icons. patterns or collateral. Need something after your project? No worries - clients always have access to this catalogue and can request assets anytime.

  • Custom-branded patterns or icons perfect for packaging, social media and websites.

    These brand extensions add so much depth to your brand making it instantly recognizable.

  • We design emails that people actually want to open. Email templates in Squarespace, Flodesk or Mailchimp that match your brand.

  • Branded templates and proposals guaranteed to wow your clients and sell with confidence

  • Memorable business cards you’ll never be embarrassed to hand out.

  • Beautifully launch your new brand with
    social media templates, banner images, and Instagram highlight covers.

  • Beautiful postcards and brochures that communicate your message while staying on brand.

  • Custom packaging that could have its own Instagram moment. Includes: hang tags, bags, tissue paper, product backers, welcome boxes, mailer boxes, poly mailers and flex pouches.

  • Annual reports, documents, sales sheets and any other documents, large or small, required for your business.

  • One-of-a-kind designed product labels designed to catch attention

web design

web design

the clear & kind website design

If you’ve spent months trying to DIY your website, but all you got was a headache, this is the one for you.

You started your business to do what you love, not to struggle with a website that feels clunky, outdated, or just off. After months of DIY frustration, you need more than a quick fix—you need a website that reflects your expertise, supports your growth, and actually works.

I take care of the strategy, design, and functionality so you get a site that feels effortless to use and helps your business thrive. When we are done, you will have a website you are proud of, plus the tools and confidence to manage it with ease.

Not ready for a full website? Start with a high-impact launch page and upgrade when you’re ready.

  • 🌷 You are done piecing things together and want a website that looks and feels professional

    🌷 You need a site that not only showcases your services but also helps you attract and convert clients

    🌷 You want the freedom to update and manage your website with ease—no design experience required

    🌷 You have professional branding in place and are ready to bring it online

  • Discovery & Strategy

    Website questionnaire to define your goals and content

    Curated website mood board for a cohesive visual direction

    Custom 5-Page Website

    Domain setup and connection

    Designed on Squarespace or Shopify with a responsive desktop and mobile layout

    Basic SEO setup to help you get found online

    Integration of your favourite social media platforms

    Smooth & Simple Launch

    A guided website launch to make your debut seamless

    Step-by-step video tutorials so you can confidently update your site as you grow

  • Investment for this service starts at $5,000.

    A bespoke quote will be created for you based on your unique business goals and will provided after completing the discovery process.

the essential launch page

A beautifully designed, single-page website that gives you a home online that you own, control, and can grow over time.

Social media is great, but it is not enough. You need a space that belongs to you, where potential clients can find you, build trust, and take action. This website starter is designed to help you establish your online presence with clarity and confidence while keeping the door open for future expansion.

Whether you are building brand awareness, growing your email list, or improving your SEO, this landing page sets the foundation for long-term success.

  • 🌱 You are ready to create an online presence beyond social media

    🌱 You need a simple and effective website to attract and engage potential clients

    🌱 You want to start growing your email list and preparing for future marketing and sales funnels

    🌱 You have not fully launched yet but want to start building brand awareness

    🌱 You have professional branding in place and are ready to bring it online

  • Discovery & Strategy

    Website questionnaire to define your goals and key content

    Curated website mood board for a cohesive visual direction

    Custom Single-Page Website

    Domain setup and connection

    Designed on Squarespace with a fully responsive desktop and mobile layout

    Basic SEO setup to help you get found online

    Integration of your favourite social media platforms

    Smooth & Simple Launch

    A guided website launch to make your debut seamless

    Step-by-step video tutorials so you can confidently update your site as you grow

  • Investment for this service starts at $2,800.

    A bespoke quote will be created for you based on your unique business goals and will provided after completing the discovery process.

website add-ons

Grow your digital presence with branded digital collateral. Need something after your project? No worries, you’ll always have access to my digital catalogue and can request assets anytime.

  • Social media templates, banner images, Instagram highlight covers.

  • We design emails that people actually want to open. Email templates in Squarespace, Flodesk or Mailchimp that match your brand.

  • Custom branded icons that share your brand story and highlight your product/service features.

  • Exclusive paid membership functionality on your website

  • Increase sales by effortlessly suggesting the perfect product or services for your customer

  • Let visitors subscribe and schedule services with just a click of a button

  • Increase SEO, establish authority and position yourself as an industry leader through blog posts.

  • Need more pages? No problem.

how it all works

Phase One

  • You’ll start by filling out a quick form to share some details about your business and what you need.

    From there, we’ll book a free discovery call to discuss how I can help you with your branding goals.

    This is a chance to make sure we’re the perfect fit before moving forward.

  • To move ahead, you’ll receive a custom design proposal and contract to sign. A 50% deposit secures your spot in my schedule.

    I’ll send over the link to your client portal, a welcome guide with everything you need to know, plus a link to book your brand strategy session.

Phase Two

  • We’ll kick things off with a brand strategy workshop where we get crystal clear on your business, your audience, and your vision.

    I’ll put together a comprehensive brief that lays the foundation for your brand. Once approved, we’ll move into the creative phase.

  • This part is so exciting and is where everything comes together!

    I’ll guide you through a full brand presentation that walks you through the concept, design rationale, and visuals for how everything works together.

    This is your chance to give feedback, ask questions, and make sure it all feels like the perfect fit before we finalize the details.

Phase Three

  • Once the designs are approved and your final payment is processed, I’ll package up all your brand files and deliver them in an organized, easy-to-use format alongside your brand guidelines.

    If there are any print or additional assets needed, I’ll take care of those details too.

  • Your brand is built to grow with you.

    I’ll check in after launch to see how everything is going and answer any questions.

    If you need more branded assets in the future, I’m always here to help.

    Long-term relationships are important to me and many of my clients continue working with me on an ongoing basis. I love being a long-term design partner in their success.

Working with Kind Design was such a fun collaborative process. She is what her brand name is, kind and open to feedback, even when you're picky with colour palettes.

Coming from a designer, costs and budgeting are worrisome, as I know they can creep up quickly, especially when visions don't align and a lot of changes happen. Shaylyn was upfront about the cost and breakdown and super clear on what the deliverables would be. She also immediately understood the vision, and I fully trusted her!

I like that Shaylyn has designed a wide array of brands and products. She has a great range, creating unique branding, and helping to stand out in a saturated market.

I loved working with her and cannot wait to build my brand further with her incredible and creative design skills! I feel professional and ready to take on the world.

Nicole caputo | studio nkc

are you ready to?

Breathe easy knowing your brand feels intentional, polished, and perfectly aligned with your business.

Finally get crystal clear on what makes you stand out and use it to attract the right people.

Feel that spark again because your brand inspires fresh ideas, confidence, and new ways to serve your audience.

Swap those late-night DIY struggles for more time to focus on what you do best.

F.A.Q

you have questions, I have answers

  • Every business has different needs, so these packages give a general idea of pricing and what’s included.

    After completing the discovery process, you’ll receive a bespoke proposal that outlines how we will work together to reach your unique business goals.

  • You’ll have the option to pay for your project in one, two or three installments.

  • I totally understand that professional design services can be a large investment, especially for small businesses and start-ups!

    Having a lack of clarity in your business or feeling held back by your brand or website can prevent you from showing up, making revenue growth even harder. I encourage you to reflect on what your business would look like if you didn’t invest.

    Would showing up, marketing or serving others be easier and more enjoyable if you had the clarity and confidence in your business that you’d gain after working together?

    Only you can answer that :)

  • I’m so excited to work with you!

    When we have our discovery call I’ll be able to provide you with an accurate start date.

  • For your project to be as successful as possible, I strongly recommend having professional copywriting and photography ready for your website.

    If this just isn’t possible, I am able to curate a on-brand library of stock photos for a small fee.

  • I focus on branding and web design but always love new opportunities. Never hesitate to send me an email with your project details and what you’re looking for.

    I also have a large network of other creatives I’m happy to refer you to if required.

  • This is a normal concern to have if it’s your first time working with a creative.

    My design process is highly collaborative, meaning we’ll have multiple check-ins to ensure we’re always on the same page during the briefing, brand strategy and creative direction phases.

    This guarantees that we’re continuously in alignment when it comes to your brand, with no surprises.

    In addition, your service will include an allotted amount of time for complementary revisions so we can make sure everything is just right.

  • Unfortunately, I cannot create yours, or someone else’s concept.

    My creative process is refined and highly conceptual to ensure my work delivers on what I promise.

    In my experience, the most success comes from clients who are excited to be a part of the process and see the value and transformation designers bring to their businesses.

  • Investing in your brand is a big decision, and it is natural to wonder about the return. While I cannot promise specific results, I can promise a thoughtful and strategic design process that gives you the tools to confidently grow your business.

    A strong brand has the power to build trust, attract the right clients, and create lasting impact—but like any investment, results depend on how it is implemented and integrated into your business.

    Your experience will be shaped by many factors, including your industry, goals, marketing efforts, and how you use your new brand to show up in your business. My role is to equip you with a brand identity that aligns with your vision and resonates with your audience. When paired with consistency and strategy, it becomes a powerful foundation for growing your business.

    The testimonials and examples shared on my website are from real clients and represent what is possible. Every business journey is unique, and I am here to support you in making the most of your brand’s potential.

let’s build a brand that makes you excited to show up every day.

You’ve waited long enough and now it’s time to make your dream business a reality. Your ideal business is within reach, let’s make it happen together. Get in touch today and let’s bring your vision to life!