one of a kind, just like you

design services for brands ready to confidently stand out

You don’t have to sacrifice your precious time (and sanity) to create a brand that truly reflects your business

because investing in professional design achieves clarity and confidence way better than piecing it together yourself.

If you’re constantly tweaking your branding but still feel like it’s not working, stop. You deserve better than settling for something that’s “good enough.”

A thoughtful brand strategy achieves long-term growth way better than endlessly tweaking templates yourself. That’s exactly why I am here.

by the time our work is done, you won’t just have a beautifully designed brand. You’ll have renewed confidence and empowerment in your business.

the promise

branding

branding

The start-up brand

approximate timeline:3-4 weeks

Starting a business is already a full plate—you don’t need the added pressure of playing designer too.

This package is for those who still love to be a part of the process but believe in leaving it to the experts. After working together you’ll launch with a simple yet cohesive brand that connects with your audience, builds trust, and gets you booking clients.

    • Brands wanting to move past the DIY stage

    • Brands that haven’t worked with a designer before

    • Startup brands wanting to launch quickly

  • • Branding questionnaire

    • Creative direction mood board

    • Mini logo suite (icon + wordmark)

    • 2 sets of minor revisions

    • Curated colour story

    • Font suggestions

    • Custom brand pattern

    • Supply of assorted logo files (PNG, JPEG, SVG, TIF, PDF)

    • Mini brand guideline outlining typography, logo usage and colour codes

  • $2,800

The premium brand

approximate timeline:6-8 weeks

You’re serious about growing your business and doing it the right way. This is an in-depth branding experience where I’ll dive deep into your industry, audience, and competition Together, we’ll uncover what sets you apart and develop the messaging you need to show up with clarity and confidence. The result? A strategic brand that’s authentic and uniquely yours. Let’s bring the business you’ve been dreaming of to life.

    • Businesses feeling stuck, lost or confused about their ‘why’

    • Brands ready to elevate
      their brand to match their high-quality services

    • Brands ready to attract larger, more profitable clients

    • Businesses looking for strategic branding that communicates their experience

    • Businesses wanting to become an industry leader, secure funding or pitch to investors

  • INCLUSIONS:

    • Branding questionnaire

    • Creative direction mood board

    • Comprehensive research & strategy development

    • Full logo suite (primary logo, icon, wordmark)

    • 4 sets of minor revisions

    • Curated colour story

    • Font suggestions

    • Custom brand pattern

    • Supply of assorted logo and icon files (PNG, JPEG, SVG, TIF, PDF)

    • Detailed brand document outlining brand strategy, typography, logo usage, imagery guidelines and colour codes

  • $5,000

optional branding add-ons

Customize your brand package with these design add-ons. Need something after your project? No worries, our clients always have access to our collateral catalogue and can request assets anytime.

  • Social media templates, banner images, Instagram highlight covers.

  • We design emails that people actually want to open. Email templates in Squarespace, Flodesk or Mailchimp that match your brand.

  • Branded templates guaranteed to wow your audience and sell with confidence

  • Memorable business cards you’ll never be embarrassed to hand out.

  • Custom branded signage for your office or storefront.

  • Beautiful postcards and brochures that communicate your message while staying on brand.

  • Custom packaging that could have its own Instagram moment. Includes: hang tags, bags, tissue paper, product backers, welcome boxes, mailer boxes, poly mailers and flex pouches.

  • Packaging design using a custom print dieline.

  • One-of-a-kind designed product labels designed to catch attention

web design

web design

start-up landing page

approximate timeline:3-4 weeks

You want to start creating an online presence beyond social media but don’t need all the bells and whistles.
This single-page website gives small businesses everything they need to start marketing themselves online, growing an email list or creating excitement before launching. Let’s get you a website you’re proud to call your own!

    • Businesses that have already invested in professional branding

    • Brands looking to create an online presence beyond social media

    • Businesses that haven’t launched but want to start creating awareness

  • • Website questionnaire

    • Website Moodboard

    • Domain setup

    • Single Page Squarespace website customized to match your brand

    • Desktop and mobile layout

    • Developed following web best practices and SEO

    • 2 sets of minor revisions

    • Curated stock photos, as required

    • Website launch

    • Video tutorials walking you through updating your new website

  • $2,800

    *please note that the project price doesn’t include costs for Squarespace membership or domain name registration

premium website design

approximate timeline: 4-6 weeks

You tried to DIY your website but all you got was a headache. You’ve been cobbling together a website for months, but it still doesn’t feel professional or represent your business the way it should. You’ve already got your services and offers dialed in, but navigating design tools and SEO feels overwhelming. You need a website that reflects the business you’ve worked so hard to build, that you’re proud to share. I’m here to make it happen and even better, when we’re done you’ll have everything you need to update your website yourself - no design experience required.

    • Businesses that have already invested in professional branding

    • Businesses struggling or embarrassed with their current website’s look and functionality

    • Brands who recognize the need for a polished, strategic website that represents their business at a higher level

  • • Website questionnaire

    • Website Moodboard

    • Domain setup

    • Single Page Squarespace website customized to match your brand

    • Desktop and mobile layout

    • Developed following web best practices and SEO

    • 2 sets of minor revisions

    • Curated stock photos, as required

    • Website launch

    • Video tutorials walking you through updating your new website

  • $5,000

    *please note that the project price doesn’t include costs for Squarespace membership or domain name registration

optional website add-ons

Customize your website with these design add-ons. Need something after your project? No worries, our clients always have access to our digital catalogue and can request assets anytime.

  • Social media templates, banner images, Instagram highlight covers.

  • We design emails that people actually want to open. Email templates in Squarespace, Flodesk or Mailchimp that match your brand.

  • Custom branded icons that share your brand story and highlight your product/service features.

  • Exclusive paid membership functionality on your website

  • Increase sales by effortlessly suggesting the perfect product or services for your customer

  • Let visitors subscribe and schedule services with just a click of a button

  • Increase SEO, establish authority and position yourself as an industry leader through blog posts.

  • Need more pages? No problem.

are you ready to…

Feel a sense of relief knowing your brand is taken care and provides a strong foundation for your business.

Have strategic guidelines and messaging that make marketing and social media content creation a breeze.

Wake up with a renewed enthusiasm for your business, inspiring a new sense of direction, ideas, and offerings.

Stop spending late nights in Canva and finally gain back more valuable time and business resources

how it all works

phase one

  • First, we’ll dive into your questionnaire responses to understand your business, values, and vision. Then, we’ll research your industry—exploring trends, competitors, and audience behaviours—to uncover opportunities that make your brand unique.

    This step is all about laying a thoughtful foundation, ensuring every design decision reflects your business authentically and positions you for success.

  • Next, I’ll take everything from step one and craft a mood board that captures the look and feel of your brand—the colours, textures, and overall vibe we’re aiming for.

    This mood board becomes our creative map, guiding every decision moving forward. We’ll collaborate to refine, ensuring you feel confident and excited about what’s to come.

phase two

  • Using the mood board as our guide, I’ll design several concepts tailored specifically to your brand.

    I’ll explore logo options, refine typography, and curate a colour palette that aligns with our strategy.

    Each asset is crafted with intention, ensuring it not only looks stunning but also works seamlessly to represent your business and connect with your audience.

  • This is the email clients love most—I’ll send your design concepts in a beautiful presentation that brings your brand to life.

    Along with it, you’ll get a video walkthrough where I explain the thought process behind every detail, so you can feel confident and excited knowing your brand was built with care, strategy, and your story at the center.

phase three

  • I want your brand to be everything you’ve dreamed of, which is why your project includes complimentary revisions.

    This ensures every detail feels just right, so you can move forward with complete confidence and pride in your new brand.

  • Once everything is just right, I’ll finalize your files and deliver them in all the formats you’ll need for print and digital—complete with black, white, and colour variations.

    You’ll also receive detailed brand guidelines, giving you a clear and simple roadmap to keep your brand consistent and polished from day one and beyond.

    I’m all about making it easy for you to maintain your brand’s integrity as your business grows.

Working with Kind Design was such a fun collaborative process. She is what her brand name is, kind and open to feedback, even when you're picky with colour palettes.

Coming from a designer, costs and budgeting are worrisome, as I know they can creep up quickly, especially when visions don't align and a lot of changes happen. Shaylyn was upfront about the cost and breakdown and super clear on what the deliverables would be. She also immediately understood the vision, and I fully trusted her!

I like that Shaylyn has designed a wide array of brands and products. She has a great range, creating unique branding, and helping to stand out in a saturated market.

I loved working with her and cannot wait to build my brand further with her incredible and creative design skills! I feel professional and ready to take on the world.

Nicole caputo | studio nkc

F.A.Q

You have questions, we have answers

  • Absolutely.

    We know that design services can be a large investment. I’m more than happy to work together to find a payment frequency and amount you feel comfortable with.

  • I’m so excited to work with you!

    When we have our discovery call we will be able to provide you with an accurate start date.

  • For your project to be as successful as possible I recommend having professional copywriting and photography ready for your website.

    I’m happy to offer small tips or tweak your copy but copywriting is not my expertise.

    For product based businesses looking for an e-commerce website, we highly recommend investing in professional product photos.

  • Never hesitate to send me an email with your project details and what you’re looking for.

    I focus on branding and web design but always love new opportunities.

    I also have a large network of other creatives I’m happy to refer you to if required.

  • Unfortunately, I cannot create yours, or someone else’s concept.

    My creative process uses research and strategy to ensure my work delivers on what I promise.

    The most success comes from clients who are excited to be a part of the process and see the value and transformation designers bring to their businesses.

let’s build a brand that makes you excited to show up every day.

You’ve waited long enough and now it’s time to make your dream business a reality. Your ideal brand is within reach—let’s make it happen together. Get in touch today and let’s bring your vision to life!