Kind Design Studio
A people-first design studio helping brands stand out in the best kind of way.
Helping value-led businesses —big and small— create meaningful design experiences that build trust and form authentic connections with their people.
The kind of designer your business needs for a meaningful, elevated brand.
My design ethos is super simple: people come first.
What does that mean? Well, I don’t like starting design projects with mood boards or Pinterest. The first step in my creative process is something that gets frequently overlooked — listening.
You know what you do best, so I’ll listen.
Skipping surface-level questions, we get right to the good stuff. I want to know not just what you’re building, but why. I’ll encourage you to get introspective and pay attention to what’s being said — and more importantly, what isn’t.
I’ll listen to your stories, noting distinct and meaningful details —because people resonate with meaning.
By asking the right questions and drawing inspiration from what’s already there, we’ll break free from the algorithm and use your authentic story to design something far more deliberate, thoughtful, and human — where every creative decision is intentional, conceptual, and purposeful.
The result? Distinctive and timeless design work that resonates with your audience and reflects not just where you are, but where you aspire to be.
If you’re ready for your creative to start earning its keep, I’d love to chat!
Design services for businesses ready to look as good as the work they do.
Whether you’re building from scratch or ready to refresh what’s already in place — here’s how I can support you.
Branding & logo design
A brilliant brand sets you apart and gets people curious about what you offer. I’ll guide you through my signature brand strategy process that combines your business insight with conceptual design to create a meaningful and distinctive visual identity system that naturally draws people in.
Web Design
It’s undoubtedly true that a modern and intuitive website is essential for connecting with potential clients and customers. Taking a people-first approach, I design noteworthy websites that tell a story, are easy to use, and naturally guide visitors through the selling process.
marketing Collateral
Elevated branding the most memorable when it’s used deliberately and consistently. I’ll help you bring your business to life and directly into peoples hands. From stationery to annual reports-—you’ll be authentically marketing your business in an way that captures attention and gets people listening to what you have to say.
design support
Whether you’re a solopreneur or lead a creative team, I can step in as an extra set of hands. Integrating seamlessly into your team and workflow, I provide reliable design and marketing support when capacity is stretched thin. You’ll get the on-brand creative you need, without the long-term commitment or cost of hiring a full-time team member.
"I was worried I wouldn't be able to articulate what I wanted my brand to feel like — but Shaylyn asked exactly the right questions that helped me better understand, and paraphrased back what she heard to make sure we were aligned.
Now that the project is complete, I feel like I have something to build from. A woman recently looked at my business cards and said, 'Wow, I love your branding' — how great is that?!"
Gina sandulo | cultivate business solutions
I’m Shaylyn— a kind human and well- seasoned creative with no ego.
I help businesses turn their purpose into human-focused brands and design experiences that foster deeper connections, expand reach, and attracts new business opportunities.
People are at the heart of what I do. I want to understand not just what you’re building, but the meaning behind it. Whether you’re just starting out and need a logo, or already have the foundation and want to approach your brand more strategically, taking the time to deeply understand you and your audience allows me to transform business insights into distinctive, meaningful design that makes the biggest impact for both your business and your people.
“I highly recommend Kind Design Studio to anyone looking for a personal connection to a designer who listens.”
“Kind Design created the branding for my business and I couldn't be happier with the results. I wasn't sure how to communicate my vision, and the branding/pre-project questionnaires were really helpful in doing that. Shaylyn took the time to listen, was in-depth without feeling intimidated, and was talented at piecing all of the aspects together.
Shaylyn met my vision in a very stress-free, communicative, and open-to-feedback way. She was thoughtful about what was presented and why - which you can see reflected in the design.
The entire process has left me feeling incredibly confident about putting myself out there - and that customers will trust me with their purchases.”
Kristen Rankin | Dewhurst Flowers
A Couple of My Favourite Recent Projects
(it’s so hard to choose just one)
Where Do We Begin?
-
You’ll start by filling out my project inquiry form, which asks a few simple questions about your business and the type of project you have in mind.
I’ll review your inquiry, do a happy dance and get back to you within 3 business days.
-
During our call we’ll discuss your current brand, pain points, and the big picture vision you have for your business. We’ll clarify project details, quickly introduce my process and answer any questions you have.
I personally hate awkward sales calls, so I promise there’s never any pressure and or strings attached.
-
After our meeting, you’ll receive a personalized proposal that outlines project deliverables, timeline and payment plans based on your businesses unique goals.
To move forward, you can simply sign the contract and deposit form that’s included in your proposal.
-
Welcome to the club! You’ll receive access to your personalized client portal where we’ll communicate and keep things organized.
I’ll keep our project on track, letting you know what’s happening and when so that all you have to do is show up.
Sound good? Let’s get to it.
Learn About Branding, Business & Everything in Between.
The Kind Blog is a free collection of branding advice and business tips for founders that want to market their business with integrity (not the ick).
Let’s design something so meaningful that you can’t wait to share it with the world.
For design to earn its keep, it has to do so much more than just look good — it needs to be distinctive yet meaningful so we can connect the dots between your business and your audience.
After working together, my clients immediately feel more confident, attract new opportunities, and build deeper relationships with their audience.
If you’re ready to experience what exceptional design can do for your business, simply complete my project inquiry form and we’ll start the conversation. I can’t wait to meet you!