Studio NKC is a interior design studio in Vancouver, BC with a strong ethos that your home should feel like you. Working with an interior designer can be intimidating so they promise to make the process easy and together you’ll be laughing while testing out toilets. Competitor brands were very minimalist and focused on luxury so went against the grain, designing a bolder brand that really stood out.

The brand was to feel approachable, unique and elevated. The logo is composed of a word mark and monogram giving flexibility across all client touch points. A high contrast, san serif typeface was used to create an elevated, modern feel.

The colour palette was inspired by Italian and midcentury design pairing bold, confident swatches with playful lighter hues. Hand drawn furniture icons, and a loosely written accent font makes the brand feel unique and playful and custom stone textures add depth and dimension to digital assets.

studio nkc interior design

Project Type: brand strategy, branding, logo design

Vibe:warm,approachable,unique,Confident

Industry: interior design

keywords: elevated, approachable, unique, bold, confident

PROJECT GOALS

Develop a brand strategy to differentiate and gain clarity on Studio NKC’s position in the industry. Following our strategy, create a modern and elevated brand for a successful and memorable business launch.

design notes

Creating juxtaposition in a brand can be difficult. We successfully achieved this by utilizing dark hues that communicate confidence, while hand drawn icons bring warmth and approachability.

more work

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