studio nkc interior design

Designing a bold, yet approachable, brand for a Vancouver-based interior designer who understands the necessity of standing out in an extremely competitive industry.

Studio NKC is an interior design studio in Vancouver, BC with a strong ethos that your home should feel like you (not a showhome). She didn't want a brand that felt cold and luxury, instead opting for a brand that felt approachable to someone who hadn't worked with a designer before. I mean, just read the brief:

"I want people to feel comfortable with me so that we can break down those barriers so that clients can laugh when they're sitting on toilets to try them out."

When it came to design, we kept strategy and audience at the forefront but still took every opportunity to infuse the brand with Nicoles love of midcentury and Italian design.

The result? a bold, beautiful brand that stands out against the competition, resonates with her target audience yet still feels bespoke and tailored to her unique design style.

Project Type: brand strategy, branding, logo design

Vibe: BOLD, unique,Confident

Industry: interior design

PROJECT GOALS

to create a bold and confident brand that remains approachable, ensuring potential clients—especially those who may feel intimidated by the idea of working with an interior designer—feel welcome and at ease.

design notes

The brand was to feel bold, unique and elevated. The logo is composed of a word mark and monogram giving flexibility across all brand touch points. A high-contrast typeface created an elevated, modern feel.

The colour palette was inspired by Italian and midcentury design pairing bold, confident swatches with playful lighter hues.

Hand-drawn furniture icons and a loosely written accent font make the brand feel unique and playful while stone textures add depth and dimension to digital assets.

Working with Kind Design was such a fun collaborative process. She is what her brand name is, kind and open to feedback, even when you're picky with colour palettes.

Coming from a designer, costs and budgeting are worrisome, as I know they can creep up quickly, especially when visions don't align and a lot of changes happen. Shaylyn was upfront about the cost and breakdown and super clear on what the deliverables would be. She also immediately understood the vision, and I fully trusted her!

I like that Shaylyn has designed a wide array of brands and products. She has a great range, creating unique branding, and helping to stand out in a saturated market.

I loved working with her and cannot wait to build my brand further with her incredible and creative design skills! I feel professional and ready to take on the world.

Nicole caputo | studio nkc

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