studio nkc interior design

Designing a bold, confident brand for a Vancouver-based interior designer who understands the necessity of standing out in an extremely competitive industry.

Studio NKC is an interior design studio in Vancouver, BC with a strong ethos that your home should feel like you. Competitor brands were very minimalist and focused on luxury so went against the grain, designing a bolder brand that stood out while still feeling approachable to someone who hadn’t worked with an interior designer before.

After working together, Nicole feels confident and excited about launching her business, knowing she has a professional, strategic brand that reflects her unique identity, messaging and positioning to stand out in a competitive market.

Project Type: brand strategy, branding, logo design

Vibe: BOLD, unique,Confident

Industry: interior design

PROJECT GOALS

Develop a brand strategy to differentiate Studio NKC’s position in an extremely competitive industry and create a brand that is bold and confident while still feeling approachable to someone who is intimidated to work with an interior designer.

design notes

The brand was to feel bold, unique and elevated. The logo is composed of a word mark and monogram giving flexibility across all brand touch points. A high-contrast typeface created an elevated, modern feel.

The colour palette was inspired by Italian and midcentury design pairing bold, confident swatches with playful lighter hues.

Hand-drawn furniture icons and a loosely written accent font make the brand feel unique and playful while stone textures add depth and dimension to digital assets.

Working with Kind Design was such a fun collaborative process. She is what her brand name is, kind and open to feedback, even when you're picky with colour palettes.

Coming from a designer, costs and budgeting are worrisome, as I know they can creep up quickly, especially when visions don't align and a lot of changes happen. Shaylyn was upfront about the cost and breakdown and super clear on what the deliverables would be. She also immediately understood the vision, and I fully trusted her!

I like that Shaylyn has designed a wide array of brands and products. She has a great range, creating unique branding, and helping to stand out in a saturated market.

I loved working with her and cannot wait to build my brand further with her incredible and creative design skills! I feel professional and ready to take on the world.

Nicole caputo | studio nkc

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