Norwood kids is a Montessori, childcare space with a playful ethos that believes in exploration and hands on learning. The goal was to make the brand stand out from competitors in the area, while being attractive to both children and parents. Competitors in the area had slightly dull and dated branding, so curating a purposeful, fun colourful palette makes Norwood stand out as the fun and inviting choice. The use of shapes in a brand pattern and wiggly animations further show the playfulness of the brand. The brand was applied to social media posts, website and marketing collateral to strengthen brand consistency and recognition across all client touch points.