primrose event planning & design

Project Type: Website refresh

Vibe: ELEGANT, AUTHENTIC, CONTEMPORARY, ORGANIc, fun

Industry: Weddings, event planning

Completing a rebrand in 2023, Primrose had a beautiful brand ready to go but they were just way too busy to update their site. We were delighted to take that task off their plates and give their website the creative love it deserves.

We designed a website that utilized their new branding by incorporating the primrose motif as icons and watermarks. Being in the wedding industry they had tons of beautiful photography to work with, so we made sure to incorporate galleries and images any way we could while still keeping a modern and contemporary layout.

The result: a beautiful, elegant website that captures the fun and professionalism of working with Primrose, while giving them back the time to focus on their clients and prepare for an upcoming baby girl (!!).

Thank you Kelly and Mackenzie for trusting us with your website refresh and we can’t wait to see your continued growth and success!

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website goals

To design a modern, contemporary website using the new Primrose brand while standing out against competitors and showcasing all of the stunning events and weddings they’ve executed.

design notes

Layering images with textured backgrounds and icons gave the layout a contemporary look while showcasing their portfolio. Breaking up white space with textured backgrounds added interest and a tactile feel to the website.

kind words

We hired Shaylyn with Kind Design Studio for my company's website refresh and we couldn't be happier. Since we had already done a rebrand recently, we weren't in the market for one, but if I would have known how great she was, I would have hired her for the rebrand too! I know who we will be coming to for our next one!

Even though it was just a website refresh, Shaylyn really worked with us to finesse our brand identity and ensure that our business goals were addressed. Her whole process and platform is extremely streamlined and professional.

She really considers everything you want, helps you to organize your ideas, and pieces it together in an aesthetic and thoughtful way. She also includes recorded breakdowns of the website with comments and notes of everything altered so that you have a good understanding of why the choices were made.

As a cherry on top of it all, Shaylyn is also super fun and kind. We would absolutely hire her again and definitely recommend her to anyone looking to invest in their small business, be it full brand identities or website design!

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