primrose event planning & design

A strategic website refresh that led to a 94% increase in client inquiries for a wedding and event planning duo — even while they were juggling two maternity leaves and marketing was put on the back burner.

Completing a rebrand in 2023, Primrose had a beautiful brand ready to go, but between juggling two maternity leaves and a busy wedding season, they had no capacity to update their website.

The goal was to refresh the website with their new brand, showcase as many of their beautiful portfolio images as possible and highlight the testimonials from previous clients but here’s what else we achieved working together:

A modern, elegant website that stands out from their competition.
More people are visiting their site and staying longer
More viewers are clicking around and engaging
Browsers are being converted into inquiries with a 94% increase in form submissions
Increased SEO is bringing in more Google traffic
Their website is selling for them, with less effort

The result: a beautiful, elegant website that captures the fun and professionalism of working with Primrose, while giving them back the time to focus on their clients, their families and less time spent actively marketing.

Project Type: Website refresh

Vibe: ELEGANT, CONTEMPORARY, ORGANIc

Industry: Weddings, event planning

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in one year

94%

Increase in form submissions

226%

Increase in button clicks

16%

Increase in page views

11%

decrease in exit rate

design notes

Incorporating high-end photography and client testimonials position Primrose as an industry leader by showcasing their work and sharing real feedback from happy clients.

kind words

We hired Shaylyn with Kind Design Studio for my company's website refresh and we couldn't be happier. Since we had already done a rebrand recently, we weren't in the market for one, but if I would have known how great she was, I would have hired her for the rebrand too! I know who we will be coming to for our next one!

Even though it was just a website refresh, Shaylyn really worked with us to finesse our brand identity and ensure that our business goals were addressed. Her whole process and platform is extremely streamlined and professional.

She really considers everything you want, helps you to organize your ideas, and pieces it together in an aesthetic and thoughtful way. She also includes recorded breakdowns of the website with comments and notes of everything altered so that you have a good understanding of why the choices were made.

As a cherry on top of it all, Shaylyn is also super fun and kind. We would absolutely hire her again and definitely recommend her to anyone looking to invest in their small business, be it full brand identities or website design!

Kelly Webber | Primrose Event Planning and Design

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