A petal for your thoughts

A Petal For Your Thoughts is a special event and wedding florist in Edmonton, Alberta. With a wait list over a year long and a new studio space -Morgan was ready for a brand refresh that reflected where she was in her business.

The goal was to create a brand that really highlighted her expertise and creativity while standing out from local competitors.

We used a fluid, modern font for the logo which was inspired by the movement of stems and petals. A floral-inspired colour palette exude creativity and expertise. The versatile logo suite ensures brand consistency across all platforms, while custom flower icons add a touch of creativity.

This brand refresh gives Morgan everything she needs for her business to continue blooming for years to come.

Project Type: brand refresh, visual branding

Vibe: curated - dreamy - unique - genuine - creative

Industry: Florist, wedding

Logo for A Petal For Your Thoughts Designed by graphic design studio, Kind Design Studio in Edmonton Alberta
Logo for A Petal For Your Thoughts Designed by graphic design studio, Kind Design Studio in Edmonton Alberta
Logo for A Petal For Your Thoughts Designed by graphic design studio, Kind Design Studio in Edmonton Alberta
Branding for A Petal For Your Thoughts Designed by graphic design studio, Kind Design Studio in Edmonton Alberta

brand goals

An dreamy, curated, brand that resonates with future clients, showcases Morgan’s creativity and expertise while standing out from industry competitors.

Branding for A Petal For Your Thoughts Designed by graphic design studio, Kind Design Studio in Edmonton Alberta
Illustrations for A Petal For Your Thoughts Designed by graphic design studio, Kind Design Studio in Edmonton Alberta
Branding for A Petal For Your Thoughts Designed by graphic design studio, Kind Design Studio in Edmonton Alberta

design notes

Using a curated, colourful palette with several shades of pink creates memorability against competitors. Hand drawn floral illustrations can be used as design assets on digital and print materials to further strengthen brand recognition.

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“Working with Kind Design Studios was an absolute pleasure from start to finish. Shaylyn took my Pinterest board vision and turned it into a beautiful, cohesive brand that I am obsessed with. She made the whole process easy on me, was attentive with my feedback and her attention to detail is amazing. Would highly recommend to anyone looking for a brand refresh!”

Morgan | A Petal For Your thoughts

more work

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