3 things you can do to make your DIY branding look more professional
When there is zero budget, you’re not sure yet if you want to take your side hustle full time, or your in a time pinch there are many reasons business owners choose to DIY their brand. While it is never anything we advise, we understand the constraints when starting a business. In our latest blog post, we share three actionable tips to polish your DIY branding efforts, making them look not just professional, but uniquely 'you.' From the strategic use of brand colours to the wise selection of fonts and templates, we guide you through the essentials of cohesive and compelling design. Whether you're committed to doing it yourself or considering the leap to professional design services, these insights will set your brand on the path to recognition and success. Join us as we explore how simple adjustments can transform your brand's visual identity
commit to using the same 3-4 brand colours
Consistently using the same 3-4 colours across your business subconciously means your audience will begin to associate those colours with you. Choose colours that compliment eachother, give a range of flexibility, and create enough contrast so that things stay easy to read (like this white text on a darker background)
don't use 1,000 different Canva templates
Templates are great, we love them but as enticing as it is, using multiple templates that incorporate different graphics, patterns and fonts that don't work together just look amateur and sloppy.
Bonus tip: If you're realllly on a budget and can't afford a designer, we recommend skipping the Canva templates all together, and purchase a template set from Creative Market. This is a affordable, foolproof way to get something more unique on a budget that's designed to look good together.
stick to 2-3(different) fonts
We know we sound like a broken record but it just deserves repeating - pick two to three different fonts that work together and commit to them. Ideally you'll want an iconic font for headlines, a contrasting sub header, and a easy to read font for bodies of text. If you want to get freaky with it, you can incorporate a fourth accent or decorative font that'll only be used for quotes, or small sections of call out text.
If you really want to elevate your DIY, we suggest purchasing a font from a indie typefoundry or Creative Market and avoidng the freebies on Canva (cause that's what everyone else is using too...)
just know that you can have it all.
Our mission is to find out what makes your business unique and ensure your visuals do the heavy lifting. Say goodbye to hours of scrolling through Canva or Pinterest for design inspo and have peace of mind knowing your brand consistently makes you stand out in a crowd (while also giving you back your free time). Sound good? Book a free discovery call today and let’s chat about how we can work together to grow your business to its full potential.
