Elevating businesses into beloved brands through intentional branding & web design
You know your business needs a logo and a website, but that isn’t really why you’re here.
You’ve worked hard to create something that’s yours, whether you’re just starting out or wanting to scale your business. Perhaps you’ve outgrown the DIY approach or your current branding lacks depth and meaning.
You dream of a brand and website that attracts the right people and builds trust, without having to work so hard for it. You’re craving clarity so that showing up every day feels natural and effortless.
That is where I come in. My brand approach will turn your business into one that feels unmistakably yours, resonates with the right people and gives you the confidence to move forward with purpose, and finally own the business you’ve always dreamed of.
Need help elevating your business and don’t know where to begin? Let's chat. Click below to schedule a free no-strings-attached discovery call today.
Design services for businesses ready to become a beloved brand
Brand Design & Strategy
You are not just looking for a logo. You want a brand created with intention and purpose.
We’ll start with a conversation about your big-picture goals, and what truly matters to you. I’ll listen closely to uncover what makes your business unique, ensuring every design choice is intentional so that colours, typography, and imagery come together with meaning for a brand that’s unique and tailored to you.
Website Design
Whether you are starting fresh, growing, or rebranding, your website should be as functional as it is beautiful.
I’ll take care of the strategy, design, and functionality so you own a website that’s easy to use and turns casual browsers into buyers. When we are done, you will have a website you are proud to show off plus everything you need to confidently manage it yourself, no tech skills required.
Design Collateral
Design is more than how things look. It shapes how people experience and connect with your brand.
From packaging to marketing materials, every piece should build trust, capture attention, and support your growth. I design functional collateral that not only looks beautiful but also works—helping you attract the right people, turn interest into sales and create a memorable first impression people can’t help but share.
Hey there, I’m Shaylyn
I’m here to redefine what it means to work with a designer.
You didn’t start your business to blend in, but when your brand feels all over the place, it is easy to get lost in the noise. I get it. Trends come and go, and before you know it, you’re left with a brand that looks good but lacks depth and meaning.
That is where I come in. Through a collaborative process, we will uncover new perspectives, refine your vision, and build a brand with strategy and intention. One that makes you feel seen, understood, and deeply connected with your business.
My approach ensures that every detail, from colour to typography, is intentionally chosen to create a brand that is not only beautiful but has your personality woven into every detail. When we’re done, you won’t just have a new logo or website. You’ll finally have a brand that does the hard work for you, making it easier to attract the right people without second-guessing every decision.
I highly recommend Kind Design to anyone looking for a personal connection to a designer who listens & looking to have a calm and supportive experience while having their vision met.
Kind Design created the branding for my business and I couldn't be happier with the results. I wasn't sure how to communicate my vision, and the branding/pre-project questionnaires were really helpful in doing that. Shaylyn took the time to listen, was in-depth without feeling intimidated, and was talented at piecing all of the aspects together.
Shaylyn met my vision in a very stress-free, communicative, and open-to-feedback way. She was thoughtful about what was presented and why - which you can see reflected in the design.
The entire process has left me feeling incredibly confident about putting myself out there - and that customers will trust me with their purchases.
Kristen Rankin | Dewhurst Flowers
Get To Know My Process
Phase One
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You’ll start by filling out a quick form to share some details about your business and what you need.
From there, we’ll book a free discovery call to discuss how I can help you with your branding goals.
This is a chance to make sure we’re the perfect fit before moving forward.
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To move ahead, you’ll receive a custom design proposal and contract to sign. A 50% deposit secures your spot in my schedule.
I’ll send over the link to your client portal, a welcome guide with everything you need to know, plus a link to book your brand strategy session.
Phase Two
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We’ll kick things off with a brand strategy workshop where we get crystal clear on your business, your audience, and your vision.
I’ll put together a comprehensive brief that lays the foundation for your brand. Once approved, we’ll move into the creative phase.
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This part is so exciting and is where everything comes together!
I’ll guide you through a full brand presentation that walks you through the concept, design rationale, and visuals for how everything works together.
This is your chance to give feedback, ask questions, and make sure it all feels like the perfect fit before we finalize the details.
Phase Three
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Once the designs are approved and your final payment is processed, I’ll package up all your brand files and deliver them in an organized, easy-to-use format alongside your brand guidelines.
If there are any print or additional assets needed, I’ll take care of those details too.
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Your brand is built to grow with you.
I’ll check in after launch to see how everything is going and answer any questions.
If you need more branded assets in the future, I’m always here to help.
Long-term relationships are an important part of my business and many of my clients continue working with me on an ongoing basis. I love being an ambassador for your brand.
the kind blog
get in touch
Let’s design a business you’re excited to share with the world
You’ve poured your heart into your business and now it’s time to create a brand that tells your story and sets you apart. Whether you’re starting fresh or ready to elevate, your dream brand is closer than you think.
Let’s make it happen. Reach out today, and together, we’ll turn your vision into something beautiful.