Kind Design Studio

Branding and web design for heart-led, intentional businesses—designed to help you grow with integrity, confidence, and ease.

Branding for heart-led businesses

The kind designer your business needs for a meaningful, elevated brand.

You've built something incredible, and it deserves a brand that shows the world exactly what you're capable of.

Through clever brand strategy and the perfect combination of beautiful, yet meaningful design, I’ll make your ideal clients instantly feel like you’re a match made in heaven — you'll show up with authentic confidence, attract the clients you actually want to work with, and feel genuinely excited about every opportunity to share what you do.

Ready to see what's possible for your brand? Let's chat

Design services for businesses ready to look as good as the work they do.

Here’s how I can support you—whether you’re building your brand from scratch or ready to refresh what’s already in place.

Brand Strategy & Design

We'll start with a conversation about where you want your business to go and what success looks like for you. I'll dig deep to understand what sets you apart from everyone else in your industry, then create a brand where every colour, font, and image choice has intention behind it — giving you something completely one of a kind and bespoke to you.

Website Design

I'll handle the strategy, design, and functionality so you have a website that actually converts visitors into paying clients. When we're done, you'll have a professional online presence that represents your business beautifully, plus the knowledge and tools to keep it updated without needing a tech degree.

Design Collateral

From packaging to presentation materials, you'll have a complete toolkit that makes marketing feel effortless instead of overwhelming. Instead of cobbling together mismatched pieces, everything will work together to tell your story cohesively, so potential clients immediately understand what you're about and why they should choose you.

Hey there, I’m Shaylyn.

And I believe that when your brand truly connects with the right people, they don't just notice you. They feel like they've found exactly what they were looking for.

That's the kind of transformation we create together. We'll explore your why, and what you bring to the table that no one else can. Then we'll build a brand with intention behind every choice: one that feels authentically you and makes showing up feel natural instead of nerve-wracking.

From colour to typography, every detail serves a purpose. By the end, you'll have more than just a beautiful brand—you'll actually enjoy marketing yourself, start attracting clients who truly get what you're about, and feel genuinely proud when someone asks 'what do you do?'".

kind words from past clients

I highly recommend Kind Design to anyone looking for a personal connection to a designer who listens & looking to have a calm and supportive experience while having their vision met.

Kind Design created the branding for my business and I couldn't be happier with the results. I wasn't sure how to communicate my vision, and the branding/pre-project questionnaires were really helpful in doing that. Shaylyn took the time to listen, was in-depth without feeling intimidated, and was talented at piecing all of the aspects together. 

Shaylyn met my vision in a very stress-free, communicative, and open-to-feedback way. She was thoughtful about what was presented and why - which you can see reflected in the design.

The entire process has left me feeling incredibly confident about putting myself out there - and that customers will trust me with their purchases.

Kristen Rankin | Dewhurst Flowers

Get to know my process.

Phase One

  • You’ll start by filling out a quick form to share some details about your business and what you need.

    From there, we’ll book a free discovery call to discuss how I can help you with your branding goals.

    This is a chance to make sure we’re the perfect fit before moving forward.

  • To move ahead, you’ll receive a custom design proposal and contract to sign. A 50% deposit secures your spot in my schedule.

    I’ll send over the link to your client portal, a welcome guide with everything you need to know, plus a link to book your brand strategy session.

Phase Two

  • We’ll kick things off with a brand strategy workshop where we get crystal clear on your business, your audience, and your vision.

    I’ll put together a comprehensive brief that lays the foundation for your brand. Once approved, we’ll move into the creative phase.

  • This part is so exciting and is where everything comes together!

    I’ll guide you through a full brand presentation that walks you through the concept, design rationale, and visuals for how everything works together.

    This is your chance to give feedback, ask questions, and make sure it all feels like the perfect fit before we finalize the details.

Phase Three

  • Once the designs are approved and your final payment is processed, I’ll package up all your brand files and deliver them in an organized, easy-to-use format alongside your brand guidelines.

    If there are any print or additional assets needed, I’ll take care of those details too.

  • Your brand is built to grow with you.

    I’ll check in after launch to see how everything is going and answer any questions.

    If you need more branded assets in the future, I’m always here to help.

    Long-term relationships are an important part of my business and many of my clients continue working with me on an ongoing basis. I love being an ambassador for your brand.

Let’s talk branding, business and everything in between.

The Kind Blog is a collection of branding advice, business tips and advice for business owners who want to show up with integrity. If you’d love for branding to feel less scary and more exciting, you’ll want to bookmark this one.

get in touch

Let’s design a brand you can’t wait to share with the world.

Choosing to invest in your business is an exciting time and I’d love to see how I can support you. My discovery calls are the perfect way to make sure we’re the right fit, no pressure and never any strings attached.

During our call we’ll discuss your current brand, pain points, and the big picture vision you have for your business. We’ll clarify project details, quickly introduce my process and answer any questions you have.

I can’t wait to meet you!