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branding + strategy.
ONE OF A KIND, JUST LIKE YOU
it’s time to elevate your small business into a beloved brand
Do you feel lost in a sea-of-sameness and never ending Pinterest inspo? Are you feeling less than confident at marketing your business, and wonder how design could improve your conversion rates? If you said “yes” then this is for you.
Using our tried and true brand strategy process, we’ll work together to create a beautiful brand that is intentional and uniquely you. Once completed, you’ll have all the tools you need to keep your new brand looking beautiful on your own.
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We create custom proposals for all of our projects allowing you to add or remove collateral you’ll actually use. What good are those business card designs if they just sit collecting virtual dust in your inbox?
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Do you ever see a designers portfolio and think “how am I supposed to stand out when all of their work looks the same?“
Our brand strategy process means making intentional design choices that connect with your audience and get you growth. Not what’s trending on Insta. -
In addition, all of our clients receive a brand guide that gives fool proof instructions on how to keep your brand in tip-top shape.
branding services
visual branding
You deserve a brand that does it all: makes your audience look twice, highlights your expertise and positions you as an industry expert.
Our process is simple but mighty. We’ll capture what makes you a cut above the rest and then design a stunning brand to match. Through strategy (not trends) we’ll craft a brand rooted in thoughtful intention and strategic planning—creating a brand that is uniquely and authentically you. When we’re finished you’ll have everything you will ever need to continue scaling your beautiful business on your own.
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In Depth discovery questionnaire and strategy session
Research and Concept Development
Creative Direction Vision board
3-4 Logo design concepts (Primary, Secondary, word mark and icon)
A strategically curated colour palette backed by research and strategy
Customized font suite
Curated stock photography
Custom brand pattern and icons
Comprehensive brand guidelines, so you can keep your brand beautiful for days to to come here
brand + website
Do you want a elevated brand and website that turns browsers into buyers while you sleep? Go all-in with this fully tailored brand experience and take peace of mind knowing that your brand and website are both strategic and consistent, making all of your customer touch points flawless.
Here, we go way beyond a template. Your new, modern website will be tailored to your brand, responsive for mobile and SEO friendly. Designed to standout - we promise your visitors will be coming back for more.
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In Depth discovery questionnaire and strategy session
Research and Concept Development
Website + logo mood board
3-4 Logo design concepts (Primary, Secondary, word mark and icon)
A curated colour palette backed by research and strategy
Customized font suite
Curated stock photography
Custom brand pattern and icons
Single page, responsive website designed for your brand
Video tutorials so you can update your new website hassle free
Comprehensive brand guidelines, so you can keep your brand beautiful for days to to come
branding on a budget
Finally, there’s an affordable option that isn’t DIY. Running a business is expensive, but professional branding doesn’t have to be. If you’re a small business or solopreneur just starting out, we offer multiple cost effective options and flexible payment plans so your beautiful brand doesn’t have to get put on the back burner.
Let’s get you started with the basics and add on the bells and whistles down the line. For specific details and pricing, get in touch.
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In Depth discovery questionnaire
Research and Concept Development
Logo mood board
Wordmark logo (or) Wordmark with Icon
Final files for print and digital media
Mini brand guide, outlining logo usage, fonts and colours used in your new logo
the add ons
We don’t believe in fussy design packages that include things you aren’t going to use. Customize your brand package with assets your business actually needs. From social media templates, to presentation decks to business cards - we have everything you’ll need to market yourself with confidence. Need something after your project? No worries, our clients always have access to our collateral catalogue and can request assets at any time. Require design collateral on a frequent basis? Our design retainers sound perfect for you.
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Social media templates, banner images, Instagram highlight covers.
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We design emails that people actually want to open. Email templates in Squarespace, Flodesk or Mailchimp that match your brand.
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Branded templates guaranteed to wow your audience and sell with confidence
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Memorable business cards you’ll never be embarrassed to hand out.
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Custom branded signage for your office or storefront.
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Beautiful postcards and brochures that communicate your message while staying on brand.
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Custom packaging that could have its own Instagram moment. Includes: hang tags, bags, tissue paper, product backers, welcome boxes, mailer boxes, poly mailers and flex pouches.
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Packaging design using a custom print dieline.
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One-of-a-kind designed product labels designed to catch attention
our process
phase one
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First, we’ll go through your questionnaire responses. From there, we’ll research everything in your industry from trends to competitors
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We’ll take all of our information from step one and curate a mood board that captures the look and feel we’re going to create. This step will be our map moving forward, so we can make adjustments until it’s just right.
phase two
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Using our mood board for direction, we’ll design several concepts that are tailored to your brand. We’ll create logos, test out typography and do a colour analysis until each asset is perfect and supports our strategy.
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This is our clients favourite email to receive. We’ll send over your design concepts in a beautiful presentation so you can really see your brand come to life. We’ll also include a video rational, walking you through each decision as if we’re right there with you.
phase three
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We want your brand to be perfect, and won’t stop until your in love so that’s why we include three complementary rounds of revisions on your project.
We’ll provide a guided feedback form that gives you the opportunity to let us know any small tweaks you’d like to make.
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Once everything is perfect, we’ll create your official files and brand guidelines. We include all formats you need for print and digital use in black, white and colour. It’ll be lots of files, but don’t worry (we’re kinda Type A and extremely organized).
To keep your brand as beautiful as day one, your brand guidelines will lay out a foolproof way to use all your new colours, logos and fonts.
“Working with Kind Design Studios was an absolute pleasure from start to finish. Shaylyn took my Pinterest board vision and turned it into a beautiful, cohesive brand that I am obsessed with. She made the whole process easy on me, was attentive with my feedback and her attention to detail is amazing. Would highly recommend to anyone looking for a brand refresh!”
Morgan | A Petal For Your thoughts
more design services
websites
You tried to DIY your site once, but all you got was a headache. Let’s work together to create the functional yet aesthetic website of your dreams. Your business deserves more than a template.
design retainers
Imagine having a little designer in your back pocket. Well, we haven’t quite figured out how to do that, but our retainers are the next best thing for small businesses needing discounted design work.
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